New Regency Inks First-Look Deal With Israel's ADD

10:44 AM PST 02/06/2012 by Jay A. Fernandez

The partnership will give New Regency access to TV and film projects in development at ADD.

New Regency Productions has cut a first-look deal with ADD, Israel’s largest content agency. The partnership will give New Regency access to TV and film projects in development at ADD.

“With the amazing success of such shows as Homeland and In Treatment, which were based on Israeli series, we are thrilled to be in business with ADD,” said New Regency president and CEO Brad Weston. “We look at the deal with them as another great step forward as we make our return to the television business."

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Run by Yaron Lichtenstein, ADD represents Israeli directors, actors and content developers, who create TV and new media for the local market and abroad. “It's always been a goal of ours to bring our content to U.S. audiences, and New Regency is the ideal partner for us as we take this step,” said ADD international business development manager Hadas Mozes-Lichtenstein.

CAA co-head of television Adam Berkowitz negotiated the deal.

Through its partnership with Fox, New Regency has most recently produced the films Love and Other Drugs, In Time and The Darkest Hour.

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