New route for Volpi as CEO for Joost

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Internet TV service Joost has tapped former Cisco Systems Inc. executive Mike Volpi as its CEO, the company said Tuesday.

Volpi, most recently senior vp and GM for Cisco's routing and service provider technology group, brings a strong background to Joost. During his 13-year tenure at Cisco, he helped the router and switch giant acquire more than 70 companies.

"Mike is the dream choice for this role," said Janus Friis, executive co-chairman and co-founder of Joost. "His leadership abilities, in combination with his vision and technological expertise, are unsurpassed and will serve as a powerful driving force in the realization of the company's vision."

Volpi replaces founding CEO Fredrik de Wahl and will assume executive responsibilities immediately. De Wahl will remain at the company as chief strategy officer.

"Fredrik and the Joost team have built a world-class ensemble of talent," Volpi said. "I am thrilled to have the opportunity to lead this team as the company embarks on its next critical stage of development."

Joost, which last month announced its commercial availability, has content partnerships with such industry giants as Viacom Inc., Sony Pictures Television, Turner Broadcasting and Warner Music Group and will be part of the CBS Interactive Audience Network, set to launch in the summer. Also last month, CBS, Viacom and three other firms said they committed $45 million in capital to the service, which is running in an expanded beta mode.

The Volpi announcement had been rumored in several Internet reports last week.
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