New York Fashion Week Gets a New Logo
"We want to bring across the message that New York Fashion Week is connected to the entire fashion community and industry," says Steven Kolb, CEO of CFDA, of the orange and blue design.
The Council of Fashion Designers of America unveiled Monday a new logo and brand campaign for New York Fashion Week.
The logo's colors — blue and orange — are a nod to New York City's flag and the splits in the orange letters refer to both garment stitches and the city's street lines, while a grid of the five boroughs will be used as an overlay for some of the campaign images.
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"The campaign unifies New York Fashion Week as a whole, including runway venues and independent shows that are not part of a major venue, which account for almost two-thirds of the two main women’s seasons," CFDA CEO Steven Kolb said on the organization's website. "We want to bring across the message that New York Fashion Week is connected to the entire fashion community and industry."
Since Mercedes-Benz pulled out as a title sponsor, IMG-produced shows also will be referred to as New York Fashion Week and will be held in two new locations come September (Skylight at Moynihan Station and the Skylight at Clarkson Square). Made Fashion Week, which was acquired by IMG, will show at Milk Studios and surrounding areas. (According to WWD, IMG also is developing a logo to differentiate its events.)
The logo and campaign, which will extend to all fashion markets, including New York Fashion Week: Men's, Bridal, Resort and Pre-Fall, will launch during the upcoming NYFW, held Sept. 10-17.
Photo via CFDA.com