New York Yankees fuel TBS demo wins
The team's three-game sweep of the Minnesota Twins averaged 5.7 million viewers.
TBS touched all the bases with its coverage of Round 1 of the MLB playoffs, as October baseball helped the Turner network sweep the core demos last week.
TBS averaged 4.3 million total viewers in primetime, of which 1.9 million were adults 25-54, 1.9 million were members of the 18-49 demo and 968,000 fell into the 18-34 category, according to Nielsen.
TBS' full coverage of the American and National League division series, including day games, averaged 4.3 million viewers, of which nearly half (2.1 million) were viewers 18-49. Deliveries were down 9% from the year-ago period, when the network averaged 4.7 million viewers during its presentation of the four Division Series. Playoff deliveries of the 18-49 demo were flat.
Not surprisingly, the New York Yankees have been the biggest draw on the TBS roster, as their three-game sweep of the Minnesota Twins averaged 5.7 million viewers. The high-water mark of the series was the Yanks' 6-4 victory in Game 1 at Minneapolis, which averaged 6.9 million total viewers on Oct. 6.
TBS will air the American League Championship Series between the Yankees and Texas Rangers, and Fox has the National League's Philadelphia Phillies-San Francisco Giants showdown and the World Series.