NewFronts: Arianna Huffington Explains Why Video Strategy Is Key for HuffPost
Announced as part of AOL's NewFront presentation, The Huffington Post unveiled 11 new series.
The Huffington Post made up a large part of AOL's new slate of programming, announced on Tuesday evening at its NewFront event in New York.
The website has plans for 11 new shows in addition to weekly live news program The HuffPost Show, which premiered on March 27. They include docuseries Now What with Ryan Duffy, workplace-centered series Culture Shock, unscripted series 16 and President and cooking demo series You're Doing it Wrong.
"Our next big expansion is on video," says The Huffington Post founder and editor-in-chief Arianna Huffington. "That means capturing everything from short clips to longform series to documentaries and fiction."
Among the new shows is Now What, which Huffington describes as a show that will "search for solutions." The 10-episode series will follow the former Vice correspondent as he travels the world to spotlight crises and how people are solving them.
Huffington points to recent media coverage of the riots in Baltimore of an example of problems on which Duffy could provide perspective. "The coverage is not giving an accurate picture," she says. "It's an incredibly important story, but it's being presented in a completely voyeuristic way that creates copycat crimes instead of copycat solutions."
Another new series is The HuffPost 10. Launched in conjunction with the media company's tenth anniversary, it will feature 10 short films from 10 different storytellers, which will focus on 10 people who have made an impact on the world.
Nathan Brown, svp video at The Huffington Post, says the series is reflective of the new types of programming that the company is developing. "What we're doing moving forward is working with the creative community," he says. "We want to really be on the bleeding edge in working with these creators."
The Huffington Post is also finding ways to integrate editorial and video. For example, the launch of series Fabulous Stay-at-Home Dads, which will profile the men behind powerful women, will coincide with an editorial series about the topic. "It's not just about taking a story and making a video about it," Brown says. "It begins at conception."