NewFronts: Conde Nast Entertainment Launches Incubator for Female Filmmakers
It's one of two programs launched with filmmaker Jon Avnet to encourage emerging talent.
Forget millennials. Conde Nast Entertainment wants advertisers to know that it reaches cultured millennials.
The buzzword, said frequently during the publisher's NewFronts presentation on Tuesday afternoon, is meant to describe a group that, according to CNE, has two times the spending power of its younger counterparts.
All of the announcements during the CNE show at Cipriani Broadway were targeted to that set, including renewals for more than 60 percent of its slate.
CNE, which claims to reach 34 million cultured millennials, announced plans for three new incubator programs that will encourage rising talent. Two of them are being run in partnership with Indigenous Media, the digital studio from filmmakers Jon Avnet, Rodrigo Garcia and Jake Avnet. One, Big Script, includes involvement from Josh Hutcherson (The Hunger Games). The other, Project: Her, will focus exclusively on female filmmakers. "There's no secret that there aren't enough women behind the camera," CNE president Dawn Ostroff said during the event.
The third incubator, Creators in Residence, is aimed at millennial filmmakers and will focus on developing content outside the traditional system. Its first project is That's What She Said from creator and star Samantha Ressler (This Is the End) and director Matt Spicer.
"Our company has a tradition of working with the best and discovering the next, and we're looking forward to finding and nurturing the next great storytelling talent," said Ostoff in a statement.
CNE has the benefit of working with the brands under the Conde Nast umbrella, including Vogue, Vanity Fair, Wired and GQ. It also has leveraged other brands for content platform The Scene, which is relaunching as a mobile app. New The Scene partners include the NBA and CNN's Big Story, which join Conde Nast brands and other partners including AOL, BuzzFeed and PBS.