NewFronts: Defy Media Pledges to Make 30 New Shows This Year
The company behind Smosh and ScreenJunkies will launch 'These 5 People' and 'Pawsplay,' among others.
Defy Media took a lot of cues from the television industry during its NewFronts event in New York on Tuesday afternoon.
The company behind online brands Smosh, Clevver and ScreenJunkies touted the way in which it programs its shows similar to a traditional network. "Even in a world of on-demand programming, we believe that there's an element of success that comes with actually programming your content," said Defy Media president Keith Richman.
He also stressed that all 30 new shows that Defy has planned for the next year will get made, unlike many projects announced at NewFronts that rely on advertising dollars. "We are committed to making everything you see on here and more," he said, adding that "we can't guarantee that everything will be successful."
The audience at the hourlong Defy event was decidedly low-energy, but the announcement of new show Pawsplay, in which cats are dressed up like pop-culture characters, did produce audible laughs and "awws."
Defy operates just seven brands, a much smaller network than those from the large YouTube-centric companies that work with thousands of creators around the world. But it boasts a monthly audience of 125 million across platforms and over 800 million monthly video views.
"Programming builds brands, not the other way around," noted Richman, before bringing out talent from Defy's top brands to give overviews of the content they're producing.
Here are all the new and returning projects coming from Defy this year:
SMOSH Summer Games 2: Camp
This summer, the SMOSH Games and SMOSH cast will unite once again and turn best friends into mortal enemies to bring you SMOSH Summer Games 2. Intense competitions, epic fails and classic SMOSH comedy are abound during this monthlong, bi-annual competition series where SMOSH takes their bizarre challenges to camp.
These 5 People
A new sketch series from SMOSH, the biggest brand in youth that chronicles all the very different, sometimes hilarious and very natural human reactions to some of life’s biggest and most #relatable events. The series stars the ensemble SMOSH cast behind the enormously successful series “Every [Blank] Ever,” which averages over 5MM views per episode.
The hit series Beauty Break hits the road. Charismatic hosts Joslyn Davis and Lily Marston take their exploration of the beauty world out of the studio to experience some of the trendiest (and oddest) beauty treatments and cutting-edge health/fitness activities. From vampire facials to crystal healing to “twerk-outs,” there’s nothing weird these hosts can’t handle.
Pop culture’s greatest feuds are finally settled in the most direct way possible off their Twitter accounts — a diss track. An amazing team of comedians and lyricists impersonate the biggest stars in music and entertainment, forcing them to finally bury the hatchet through mash-up tracks and parody music videos.
Man at Arms: Reforged With Danny Trejo
After nearly 100 weapons created, more than 100 million views and consistently dominating the newsfeeds of gaming and geek pop-culture fans around the world, Man at Arms is bringing on a new iconic host who is known for an iconic weapon — Machete's Danny Trejo. In this new format of the hit series where blacksmiths created weapons from popular video games, comics, movies and more, Trejo will walk viewers though history, the builds and, of course, the demonstration and destruction fans love.
If two things rule the internet, it is nerds and cat videos. Defy combines the two in a new series that celebrates the mash-up of pop culture and pets. Each episode focuses on a pet deemed as a “huge fan” of a franchise, and a one-of-a-kind costume is created for that pet to do its very own version of cosplay.