News Corp. acts after Obama chimp cartoon

Company is forming 'diversity community council'

News Corp. has agreed to form an external diversity council after meeting with civil rights groups about a New York Post cartoon that critics said likened President Barack Obama to a dead chimpanzee.

The company will form a "diversity community council" in New York City that will meet with senior company executives twice a year, NAACP President and CEO Benjamin Todd Jealous said Wednesday. It also will include a statement of commitment to diversity in its annual report.

News Corp. chairman Rupert Murdoch published an apology in the Post soon after the cartoon appeared in February, but pressure for further action continued.

Jealous called the cartoon an "invitation for assassination" and urged a boycott of the paper and the firing of the editor and cartoonist. The Rev. Al Sharpton asked the Federal Communications Commission to review policies allowing News Corp. to control multiple media outlets in the same market.

Representatives from the National Association for the Advancement of Colored People, Sharpton's National Action Network, the National Urban League and 100 Black Men of America met with News Corp. executives May 19.

Those groups will be represented on the new committee, said News Corp. spokesman Jack Horner. The membership was still being finalized, but Horner said it would also include organizations such as the Hispanic Federation, Alianza Dominicana and the New York Gauchos, which offers after-school programs and is best known for its top-flight youth basketball teams. Sharpton, a longtime adversary of the New York Post, will not be on the panel, Horner said.

Similar diversity advisory boards already exist in Chicago and Los Angeles, Horner said.

"This is an expansion of what we've had elsewhere," he said. "The key is we're always responding and learning from our communities."

The cartoon, by longtime Post provocateur Sean Delonas, appeared as Obama's stimulus bill moved through Congress and after a violent pet chimp was killed by police in Connecticut. It depicted the body of a bullet-riddled chimp and two police officers. The caption read: "They'll have to find someone else to write the next stimulus bill."

There was an immediate outcry from average citizens and community organizations.

At first, the Post issued a qualified apology, saying the cartoon was meant to mock only the stimulus bill. But it added that some media and public figures who have long-standing differences with the tabloid -- implicating Sharpton, who had recently been the subject of critical coverage -- saw the cartoon "as an opportunity for payback."
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