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MTV lights Fuse with MSG, Sherman

MTV Networks veteran Eric Sherman has been named president of Cablevision Systems Corp.-owned music network Fuse. The company also said Wednesday that it's making Fuse part of its Madison Square Garden division. Sherman will be responsible for overseeing Fuse's programming, marketing and development activities as well as its digital offerings, which include online, on-demand and mobile applications. He also will be responsible for expanding Fuse's interactive offerings and further developing content and branding initiatives across new-media platforms.



Fowler to lead DIC brand management

Taking a cue from the majors, DIC Entertainment has established a global brand management division as an umbrella over its key divisions — television, home entertainment and consumer products. Nancy Fowler, head of global sales, will oversee the new unit in addition to remaining as head of domestic and international consumer products, television, home entertainment and marketing. Fowler reports to DIC president Jeffrey Edell. The new division will facilitate the management of such current DIC brands as "Strawberry Shortcake," "McDonald's" and "Classic Trolls" as well as the upcoming launches of new licensing and merchandising programs for "Horseland," "Cake," "Mommy & Me" and "Madeline" this year and "SPG: Slumber Party Girls" in 2008.



Floyd's affairs are in order at DreamWorks

DreamWorks Studios has tapped Chris Floyd as head of business affairs. Floyd joins DreamWorks from Universal Pictures, where he was senior vp business affairs. DreamWorks co-chairman and CEO Stacey Snider lauded Floyd's "proven record of accomplishment in all aspects of business affairs, which I had the opportunity to observe personally when we were together at Universal." In Floyd's post at Universal, he negotiated individual talent agreements, producer term deals and co-financing arrangements for the motion picture group.



Pair conducting business at Overture

Greg Forston has been named senior vp theatrical distribution at new indie distributor Overture Films, and Lauren Kisilevsky has been appointed vp productions and acquisitions. Both execs will be based in the company's Beverly Hills offices. Forston held posts at Fine Line Features, IFC Films and Palm Pictures/Manga Entertainment; Kisilevsky was vp development at Reese Witherspoon's Type A Films and also held posts at Katalyst Films/Beacon Pictures and Blue Star Pictures.



MGM adds films to iTunes offerings

MGM and Apple on Wednesday announced the addition of such MGM films as "Dances With Wolves," "Rocky" and "The Thomas Crown Affair" to the iTunes store, with other titles to be added in the coming weeks. The movies from MGM join existing catalog titles already available from the Walt Disney Co., Paramount and Lionsgate, with Disney the only studio to offer new releases through the online store.



Willis to rock at Rocket Garden

Bruce Willis and his band the Accelerators will play a live, one-hour public concert Aug. 2 at the Kennedy Space Center's Rocket Garden in Cape Canaveral, Fla., before an outdoor screening of 1998's "Armageddon," in which Willis plays a NASA astronaut, as part of a new summer and music series called Netflix Live! On Location. Netflix, the online movie-rental service, plans to pair movies with musical performances featuring the film's stars at locations nationwide.
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