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CW goes green with content, PSAs

NEW YORK — The CW is partnering with Stop Global Warming Virtual March and the Natural Resources Defense Council for a networkwide environmental campaign that will include PSAs, "green" content wraps and the integration of environmental themes into one episode of every series on the network next season. Called "Free 2 B Green," the campaign will be a "wide-ranging on-air, online, mobile and grass-roots effort" to generate environmental awareness and provide service opportunities for the CW's viewers as well as opportunities for national and local sales and affiliates, the network said.



Shapiro and Cheeks upped at MTV Nets

Viacom's MTV Networks has promoted Andra Shapiro and George Cheeks to the newly created positions of executive vp business affairs and co-general counsel. Shapiro and Cheeks will jointly oversee MTV Networks' business and legal affairs under a new dual-leadership structure. They will direct business and legal affairs strategy, policy and operations and advise senior management on all relevant legal and regulatory matters.



New name for Cannes landmark

The American Pavilion, which will be marking its 19th year at next month's Festival de Cannes, has adopted a new moniker: AmPav: The Pavilion at Cannes. The new name for the communications and hospitality center was chosen to reflect its international clientele.



Verizon calls on Sylla to lobby reps

WASHINGTON — Verizon Communications has beefed up its lobbying staff, naming Marie Sylla vp federal government relations. She will represent the company as the lead Democrat lobbyist before the House of Representatives. Verizon needs to build bridges to Democrats who largely support attempts to keep open network companies' architecture in the name of network neutrality.



GoFish logs on to reality dating

Internet video network GoFish on Thursday will launch its own version of a reality dating show. Dubbed "Seduce a Celeb," the 14-week online dating series will feature Lindsey Knickerbocker and Ashley Zarlin from Bravo's "The Real Housewives of Orange County" interacting with contestants through online videos in separate seven-week installments. The series is hosted by Andrew Firestone of ABC's "The Bachelor" and will begin with online users narrowing down the field of contestants.



NBC's Weisman game for 'Football'

NEW YORK — Michael Weisman has been named executive in charge of production of NBC's "Football Night in America." Weisman, who had been executive producer of the NBC Universal Television Group, returns to the field where he started his career. He takes over from NBC Sports exec producer David Neal, who had been producing the program, which is the pregame show for NBC's Sunday night NFL games. Weisman began his career at NBC as a page in 1971 and joined NBC Sports the following year. He was executive producer of NBC Sports from 1982-89 and is a 22-time Emmy winner.



Agent Iwashina released from CAA

CAA's Kevin Iwashina, who was a member of the agency's eight-person film-financing team, has been released by the partners, sources said. The agent, who has spent his entire career at CAA, was instrumental in packaging independent films and was a major player on the festival circuit. A CAA spokesman confirmed that Iwashina will be leaving the agency to pursue other opportunities but declined comment on the reason for his exit.
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