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Doty on Oscar arrivals duty

Dennis Doty is returning for his sixth stint as producer of the 30-minute red-carpet arrivals segment preceding the 80th Annual Academy Awards broadcast on ABC. The preshow will air at 5 p.m. Feb. 24 as a lead-in to the Oscar show airing from the Kodak Theatre at Hollywood & Highland.



NexGuard joins battle against piracy

Digital-cinema systems supplier Qube Cinema has selected Thomson's NexGuard content security system for integration into its d-cinema servers. NexGuard is designed to combat in-theater piracy by offering the protection means to identify the date, time and location of illegal camcorder recordings.



BT Vision streams new rental service

LONDON — Digital television provider BT Vision is trying a new movie-rental service that offers customers free films in exchange for watching a series of targeted advertisements, interactive media head Antony Carbonari said Wednesday. The trial, accessed through BT Vision's online video download store, is aimed at exploring the ability to target ads that cannot be skipped to viewer profiles and insert them into the video stream. The trial initially will only offer three movies: "Mischief Night," "Played" and "The Punk Rock Movie."



Paley Center puts spotlight on women

The Paley Center for Media has partnered with Springboard Enterprises to create AllThingsMedia, the first venture capital forum to showcase women-led media companies. The forum, which launches next year, is part of the Paley Center's She Made It: Women Creating Television and Radio initiative, launched in 2005 to recognize women who have made an impact in media. The forum will showcase the innovations of female entrepreneurs in all areas of the media sector to angel, venture and corporate investors.



Early Web bow for Showtime's 'L Word'

The fifth season of "The L Word" will premiere on its companion online social network, OurChart.com, for free a week before its Jan. 6 debut on Showtime. Launched in January, OurChart.com connects the lesbian community, a theme of "L Word." The Dec. 30 premiere also will include behind-the-scenes footage.



Coke enters virtual world There.com

Coca-Cola is drinking up virtual worlds. The beverage giant is bringing its MyCoke.com rewards program to the teen-centered virtual world created by Makena Technologies called There.com. The new community, dubbed CC Metro, will be located on a new Coke bottle-shaped continent within There.com and will focus on music, gaming, sports and entertainment. Coca-Cola marketing vp Carol Kruse said the company already was one of the brand pioneers in creating virtual worlds for its consumers. There.com tends to target the teen audience, but Kruse said she expects CC Metro to appeal to a much broader demographic, adding that Coca-Cola associations with "American Idol," NASCAR, FIFA and the Olympics will be part of the experience.
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