Next Generation 2011: Management

PICTURED From left: Principato Young's Tucker Voorhees and Anonymous Content's Adam Kossack. (Not pictured: Silent Media Group's Scott "Scooter" Braun)

Scott "Scooter" Braun | 30
Founder, Silent Media Group

"Whoever says you're too young, tell them to f-- off." In the great tradition of mouthy music managers, Braun can spew these words because he's lived them. Graduating from in-demand Atlanta party promoter to successful marketing executive at Jermaine Dupri's So So Def Records, he quickly rose up the hip-hop ranks but at age 26 was itching for more. The Greenwich, Conn.-raised Braun found it in 13-year-old Canadian Justin Bieber, whom he discovered on YouTube. Although 1,000 miles apart, the two had one thing in common: "People kept saying, 'He's too young,' " recalls Braun, who partnered with Usher to sign Bieber. "It resonated. I'd heard it before; one executive even told me to sign him over because I was too young to make it happen." Bieber's rise to superstardom is now the stuff of legend, thanks in large part to the film Never Say Never, Braun's brainchild and co-production (with Paramount) that was a $98 million hit in 2010. Throw in Bieber's endorsement deals, sold-out concerts, U.S. album sales of 4 million and the undying devotion of countless teenage girls, and you have the makings of a music mogul in Braun, who is single and has a girlfriend. His process? "I ask a lot of questions, and I study failure," says the L.A. transplant, "but my gut is my No. 1 asset."

Adam Kossack | 33
Manager, Anonymous Content

No, he isn't friends with Justin Timberlake, but Kossack's first job after graduating from the University of Arizona was as a production coordinator for 'N Sync. "I was essentially a white-collar roadie," he notes of his job duties, which included hauling equipment, finding obscure items for his boss like a pony or a game of horseshoes -- and, of course, corralling groupies. ("Not too difficult," he says.) After reading superstar manager-producer Bernie Brillstein's memoir, the Scottsdale, Ariz., native bailed on plans for law school and instead answered phones for manager and Next Gen Class of 2006 alum Michael Sugar. When Sugar joined Anonymous, Kossack followed, and he has been building a roster of writer-director clients since being promoted in 2007. His work for Kevin Tancharoen helped the Fame director land New Line's upcoming Mortal Kombat reboot after putting together a short film as a proof-of-concept, while clients Leah Rachel is writing pilots for HBO and ABC and Max Borenstein is scripting Godzilla for Warner Bros. and Legendary. The unmarried, self-professed gym rat says there are valuable lessons to be learned on the road with a boy band. "It's very detail-oriented," he says. "You do that, you can do anything in Hollywood."

Tucker Voorhees | 34
Manager, Principato Young Management

In 1999, right after he moved to L.A. from Chapel Hill, N.C., where he graduated from UNC-Chapel Hill, golf fanatic Voorhees rather appropriately had one of his first internships with Robert Redford's Wildwood Enterprises as the company was prepping The Legend of Bagger Vance. Positions with manager Tom Parziale and 3 Arts Entertainment followed, the latter of which moved Voorhees to Manhattan in 2003 with the mandate to "go out and sign funny people." During the next two years, Voorhees, who is married, scouted such fresh talent as Ed Helms, Stephen Colbert, Zach Galifianakis and Paul Scheer. He compares his time there to "the sweet spot of Second City" in Chicago. He eventually returned to L.A., joining Principato Young in 2007. Along with Helms, Scheer and Will Arnett, Voorhees reps actor-writers Nat Faxon and Jim Rash (The Descendants) and director David Wain (Wanderlust). He sees the key to managing comedy talent in 2011 as "understanding the different marketplaces, sitting down with clients and figuring out the best platform for the idea to succeed." Voorhees' passion for golf has infiltrated his work again in one way: In his office hangs a vintage sign that reads "No Mulligans." "It's very apropos for our business," he says. "There are no take-backs."

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