Next stage for networking

MySpace taking its act on the road

MySpace is launching its first branded music tour in the fall with headliners Say Anything and Hellogoodbye. Kicking off Oct. 16 at the ShowBox in Seattle, the all-ages MySpace Music Tour will stop in more than 30 venues through Thanksgiving weekend in Las Vegas.

MySpace Records artist Polysics, from Japan, has been tapped as support, and organizers are promising other "special guests" that have "a good MySpace following" along the way. Hellogoodbye and Say Anything have garnered more than 23 million profile views between them on the social networking site.

Tickets go on sale Sept. 6 to the general public, though MySpace users will have a chance to purchase starting Friday.

"We were looking for artists that appealed most to our audiences," said Kelley Electa, executive director of promotion and events at MySpace. "Our brand is well known for music, and this is a unique opportunity to bring bands with strong following on our site directly to their fans."

More information on the tour, which is co-sponsored by Extreme Style VO5, will be posted on the tour's MySpace site. The stint is the first part of an entire MySpace touring series, with the next leg set for spring. Electa said the style of music, type of events and sponsors will vary with each new offering in the series.

Katie Hasty is an online editor at Billboard.com.
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