NFL Now Adds More Original Content, Platforms

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Plus, the league reveals the most-followed players and teams on the app in the preseason

With the official NFL season kicking off tonight, the league's NFL Now app has added more original content and is available on additional platforms, making it even easier for fans to catch highlights and follow their favorite teams.

The app is now available on Amazon's Kindle Fire, Fire Phone and Fire TV; Yahoo Screen and NFL Mobile phone and tablet apps. Those platforms join Apple TV; iOS, Android and Windows smartphone and tablet apps; XBox One and 360 and Roku and online at nfl.com/now.

Two new original unscripted series are also available on NFL Now, joining daily talk show The Rich Eisen Show. The new shows are Finding Giants — a behind-the-scenes look at Big Blue's scouting department, with four half-hour episodes available in late September — and Undrafted, which focuses on athletes as they prepare for the NFL's combines, with six half-hut episodes available in October.

Launched on Aug. 6 to coincide with the first week of preseason games, the app provides free access to game highlights, press conferences and original content — everything except live games, which you can still only watch on TV.

With a $1.99/month premium subscription, NFL Now Plus users can also access instant in-game highlights and NFL Films shows and videos. The free version also includes ads from presenting sponsors Verizon, Gillette, McDonald's and Nationwide.

NFL Now is also designed to give users a personalized experience based on their favorite teams, players and fantasy rosters.

So which teams and players were the most followed and viewed during the 2014 preseason. The Patriots top the list of most-followed teams but star quarterback Tom Brady is only the second most-followed NFL player, behind Peyton Manning, whose Broncos were the the third most-followed team. The most-viewed team, though, was the Cleveland Browns, which didn't make the most-followed Top 5, which was also the case for the fifth most-viewed team, the Minnesota Vikings.

Meanwhile, the league reported that during the preseason, NFL Now received its largest percentage of views from mobile phones but the largest percentage of minutes watched on NFL Now came from those who were accessing the app via a connected device like Apple TV, Xbox or Roku.

The app is the NFL's attempt to provide a "second screen" experience for viewers and tap into the lucrative fantasy football market, both areas which have been dominated by outside companies like Yahoo and ESPN.

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