NFL Bringing Behind-the-Scenes Series to Amazon Video
'All or Nothing' follows the Arizona Cardinals during the 2015 season.
The NFL is coming to Amazon Video.
The league's NFL Films division is behind a new series that follows the Arizona Cardinals during their 2015 season, which saw them take the NFC West title before advancing to the NFC Championship Game.
All or Nothing: A Season With the Arizona Cardinals will premiere this summer on Amazon Video. It will consist of eight hourlong episodes that explore the week-to-week drama in the lives of the players, coaches and owners during the regular season.
"All or Nothing will deliver the ultimate behind-the-scenes look at America's most popular sports and entertainment media property — the NFL's regular season — and we couldn't have asked for a better franchise for our inaugural season than the Arizona Cardinals," said NFL Media chief content officer Jordan Levin. "We're thrilled to team up with Amazon on this new series, providing fans even more ways to engage with award-winning NFL programming over a variety of digital channels."
The NFL Films crew embedded with the Cardinals at their team headquarters in Tempe, Ariz., for the 2015 regular season. The series starts with the season-ending injury to Carson Palmer in 2014 and follows the team as general manager Steve Keim and head coach Bruce Arians participate in the 2015 NFL Draft and the team plays through the regular season.
"This show is going to give customers a front-row seat to some of the most exciting, never-before-seen football action," said Michael Paull, vp digital video at Amazon. "There is a thrilling story behind how these athletes compete on the field, and we are very excited to work with the NFL to deliver amazing programming for our customers."
The NFL's partnership with Amazon comes as the league is currently soliciting bids for the streaming rights to a package of Thursday Night Football games during the 2016 regular season. Amazon is said to be one of the digital companies interested in the package, competing against the likes of Facebook and Verizon for the games, which will air on CBS and NBC.
All or Nothing is executive produced by Levin, Howard Katz, Ross Ketover and Pat Kelleher.