NFL Sunday Ticket continuing on DirecTV
Agreement extends reach via broadbandNEW YORK -- The NFL and DirecTV have agreed to extend the satellite TV giant's rights to carry NFL Sunday Ticket through 2014.
DirecTV will continue to have exclusive TV rights to air the package of Sunday afternoon games through the 2014 NFL season. The agreement also broadens the reach of NFL Sunday Ticket by enabling NFL fans who cannot receive DirecTV satellite service to get the service via broadband.
"We are pleased to extend a partnership with DirecTV that has complemented and supported our broadcast television packages for 15 years," NFL Commissioner Roger Goodell said.
Under the new deal, the NFL will offer fans no later than 2012 a new "Red Zone Channel" -- available not only via satellite, but also via cable and telcos, online and wireless devices -- that will show crucial live action cut-ins of all Sunday afternoon games starting at 1 p.m. ET and continuing through the conclusion of the 4 p.m. ET games. The service has been part of DirecTV's offering for four years, but will now go nonexclusive.
NFL Sunday Ticket is "one of the defining characteristics of our best-in-class positioning," DirecTV president and CEO Chase Carey said. "This latest extension allows us to retain and broaden our most popular sports subscription service." DirecTV also said Monday that it has extended its carriage agreement with the NFL Network as party of its Choice programming package.
The companies didn't disclose financial details.