Nick Jr. takes Pocoyo for U.S.
Spanish pre-school animated seriesMADRID -- Nick Jr. has picked up U.S. broadcast syndication rights for the CGI animated preschool series Pocoyo, broadcast in more than 100 territories worldwide, in a deal brokered by ITV Studios Global Entertainment and Zinkia.
Pocoyo, co-produced by Zinkia and ITV Studios Global Entertainment, is slotted to make its nationwide English-language premiere this spring on Nick Jr., Nickelodeon's 24-hour commercial-free, educational preschool network in the U.S.
Marina Lum-Kang, svp brand extensions & integrated marketing at ITV Studios Global Entertainment added, "ITV Studios is thrilled that Pocoyo is to air on Nick Jr. This is a quality global brand which has a proven track record in the competitive preschool space."
"We look forward to the multi-award winning preschool series making its debut on Nick Jr. and we look forward to launching an extensive new line of consumer products inspired by the show later in 2010," said Tor Sirset, vice president of marketing, girls & preschool business unit, Bandai America Incorporated. "Kids connect with this property because it's packed with strong visuals, color and humor."
Pocoyo's television rights are distributed internationally by ITV, excluding Spain, Portugal, Italy and Latin America which are handled by Zinkia. Bandai America has the master-toy licensing agreement in the U.S. and Canada.