Nickelodeon goes East
400 half hours of programs for Kazakhstan, Albania, SloveniaLONDON -- Television viewers across Kazakhstan, Albania and Slovenia are about to become familiar with a host of Nickelodeon shows such as "Fairly Odd Parents," "SpongeBob SquarePants" and "Danny Phantom" following deals struck by MTV Networks International (MTVNI).
The Viacom division has sealed a series of deals which will see more than 400 half hours of Nickelodeon programming in the three Eastern European territories.
MTVNI concluded a deal with KTK, Kazakhstan's free-to-air broadcaster, closed a deal for 150 half hours of live-action Nickelodeon content with Albania's biggest digital-satellite and digital-terrestrial platform Digit-Alb and one with Slovenian national free-to-air broadcaster TV3 for a slew of Nickelodeon live-action content.
The trio of deals were brokered by MTVNI sales executive Marco Arabit.
MTVNI svp, international program sales Caroline Beaton said: "The Emerging Markets region continues to be a key focus for MTVNI as we look to further grow our Nickelodeon brand presence and satisfy the demand for our internationally renowned animated and live action content across the region."
MTVNI's Emerging Markets group spans Central and Eastern Europe, Russia, the Middle East, Africa and India.