Nickelodeon Land Opens in Madrid Theme Park
Viacom's deal with Parque Reunidos marks a first step in Spain and accesses Madrid's main theme park.
MADRID – Madrid’s main theme park, Parque de Atracciones launched the first Nickelodeon-branded attraction--Nickelodeon Land-- this week, with Dora the Explorer, Sponge Bob, Rugrats, Ninja Turtles and other characters from the Viacom channel featured on rides and interactive shows geared toward children from three to 13.
Nickelodeon Land will feature 15,000 square meters of customized Nickelodeon-branded attractions including 10 new rides such as Dora’s Adventure and Teenage Mutant Ninja Turtles – License to Drive, two live theatrical shows SpongeBob’s Krabby Patty Celebration, street entertainment features the Teenage Mutant Ninja Turtles, and meet and greets with some of Nickelodeon’s most beloved characters including SpongeBob SquarePants, Patrick Star, Dora the Explorer, the Teenage Mutant Ninja Turtles, amongst many others.
Nickelodeon Land will also include a restaurant, shopping and leisure areas and the world’s first SpongeBob Pineapple House, where families and kids can take a picture in his home.
“We are thrilled to bring this new Nickelodeon attraction to our fans in Spain with our great partners at Parque de Atracciones de Madrid,” said Gerald Raines, Vice President, Recreation Business Development, Nickelodeon. “Nickelodeon Land will give kids and families in Spain, and those who visit the park from surrounding regions, the opportunity to experience our Nickelodeon characters in a new and exciting way.”
Nickelodeon Land at Parque de Atracciones will join several other Nickelodeon-branded attractions and parks around the world. In addition to Nickelodeon Universe in Minneapolis' Mall of America, SeaWorld on the Gold Coast (Australia), Wet n Wild Sydney (Australia), Nickelodeon Land at Pleasure Beach Blackpool (UK) and Nickland at Movie Park Germany, there are Nickelodeon attractions at Universal Studios in Orlando, Fla. and Hollywood, Calif.
The deal with Parque Reunidos is particularly juicy in that in links Viacom with Spain’s leading park operator, which has undertaken and expansion plan that has brought it squarely onto the international playing field, with69 operations (theme or amusement parks, nature and animal parks, water parks, family entertainment centers and cable cars). The group’s parks receive about 26.2 million visitors every year in 12 countries.
“Nickelodeon Land is a big part of the renewal strategy we began 10 years ago to upgrade our grounds and offerings. We’ve already seen positive results, and the addition of Nickelodeon Land will take us to a whole new level,” Diego Gracia, General Manager of Parque de Atracciones de Madrid. “The park now offers a Nickelodeon-themed area where families can enjoy a “family day” full of new Nickelodeon-branded rides, attractions, and characters.”