1,000 Life-Size Nicki Minaj Cutouts Adorn Helsinki Cathedral for Cheeky Festival Promo

Instagram/@summerupofficial

The cutouts currently residing atop the cathedral's steps are of the rapper's "Anaconda" single cover.

Nicki Minaj is scheduled to perform in Finland for the first time ever this — and the Finnish are pretty excited about it.

This morning, Helsinki residents awoke to find the 150-year-old Helsinki Cathedral, located in the city's center, covered in 1,000 life-size cardboard cutouts of the rapper. The cutouts, naturally, were taken from the butt-centric, meme-spawning artwork for her 2014 single "Anaconda."

According to Finnish site Helsingin Uutiset, the stunt is a promotional event for the Summer Up Festival (the site of Minaj's Finnish debut). Not only are organizers hoping that concert-goers will bring the cutouts to the show, but 100 lucky Barbz will find two-day festival passes "mounted" on, er, their "backsides."

No word from the rapper herself on the slightly subversive ploy — but it makes sense that European festival promo doubles as an ephemeral pop art installation. The Summer Up Festival takes place July 3 and 4 in Lahti, Finland.

 

Tuhat Nickiä Helsingin aamussa. #mynicki #summerup15 #nickiminaj

A photo posted by Summer Up Tapahtumat (@summerupofficial) on

 

Tämän päivän pyllyepisodissa paras juttu ei oo aikaansaatu käsittämättömän värikäs keskustelu Somessa ja huomionarvo lähes jokaisessa valtakunnan mediassa vaan se, että about 60 henkilöä oli tullu tänään kukonlaulun aikaan puoli kuusi keskiviikkoaamulla Senaatintorille vapaaehtoisena paikalle jeesaamaan meitä järjestäjiä ja toteuttamaan tätä kahjoa ideaa! Aina Lahesta saakka! Se vasta ilahdutti! Tässä nähdään, miten Summer Up yhdistää ja miksi me aina kutsutaan teitä kaikkia kävijöitä ystäviksi! Kiitos kaikille isosti mukana olleille hauskasta päivästä! Valloitettiin nätisti Nicki Minaj pyllyillä Stadi ja aiheutettiin todellinen p€&"kamyrska Somessa :) Ja pahoittelut tässä samalla tietysti niillekin, joille tämä saattoi aiheuttaa mielipahaakin... Ootte huikeita kaikki! Nähdään kaikki Summer Up - festivaaleilla! #mynicki #pyllygate #summerup15 #nickiminaj @

A photo posted by Summer Up Tapahtumat (@summerupofficial) on

This article originally appeared on Billboard.com.

June 10, 3:48 p.m. - A Summer Up Festival rep tells The Hollywood Reporter that no permission was granted from the city of Helsinki prior to the promo stunt (though Minaj's label was aware). Over 60 fans of the rapper arrived at the cathedral as early as 5:30 a.m. to set up the cutouts, a process that took an hour. Most of the cutouts were later taken home by fans throughout the day. 

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