Nickoledeon Latin America Inks Deals for 'Grachi' Telenovela
If the latest program deals are any indication, the buying momentum at next week's NATPE trade show in Miami will have a distinctly Latino flavor.
Latest exhibit: Nickelodeon Latin America has just racked up a slew of presales for its upcoming telenovela Grachi, inking licensing arrangements with various broadcasters across the continent.
Deals were unveiled Wednesday by JC Acosta, CFO and svp for production for MTV Networks Latin America.
The deals were put together by Comarex, the network’s distribution partner for this production. Takers include key stations in Argentina, Bolivia, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panama, Paraguay, Peru and Venezuela.
No financial details were available for the purchase of the 75-episode sudser.
“Grachi is a magical show which will offer many hours of spellbinding entertainment to audiences worldwide,” said Comarex CEO
Marcel Vinay Jr.
The Latino offshoot of Viacom's Nickelodeon will shoot the series in HD on location in Miami; it will be produced in Spanish and customized to Portuguese for Nickelodeon Brazil and is set to premiere during the second quarter of 2011 on Nickelodeon Latin America.
Casting of the lead roles will be unveiled at a press event next week at NATPE.
Written by veteran Venezuelan scriptwriter Mariela Romero, the series centers on Grachi, a young teen who must learn to use her newfound magical powers while coping with school, boys and growing up. Her rivalry with classmate Matilda for the affections of heartthrob Daniel is at the center of the action.