Nielsen bows analysis from set-top boxes

Empty

NEW YORK -- Nielsen Media Research said Monday that it will offer a new service of analysis centered on its TV set-top box data.

Nielsen DigitalPlus, as the new service is called, also will use data and analysis from such other Nielsen companies as Nielsen Media Research's TV measurement, Nielsen Monitor Plus, A.C. Nielsen, Claritas, Spectra and BASES.

The company said it will be working with MSOs and satellite companies on integration.

Such a service would have several attributes, including fitting into the recently announced Anytime Anywhere Media Measurement as well as interactive and other types of targeted advertising. It also will have a role in commercial activity and combining the TV-viewing data with other data that Nielsen generates.

"Nielsen will work with clients to develop comprehensive solutions to this new frontier of measurement," Nielsen DigitalPlus senior vp Jed Meyer said.

Nielsen Media Research is owned by the Nielsen Co., parent company of The Hollywood Reporter.


comments powered by Disqus