Nielsen to Include Mobile Data Next Season
Further expanding measurements of TV ratings, the company cites mounting concerns that not all viewers are being taken into account.
Nielsen plans next week to announce that, beginning with next fall's TV season, it will provide ratings data for shows viewed on smartphones and computer tablets, a source familiar with the plan said Thursday.
The new Nielsen service will be officially announced Tuesday at Advertising Week in New York, according to the source.
Major media companies have long lobbied for Nielsen to measure mobile viewing so that they can negotiate higher advertising rates.
According to a Pew Internet study three months ago, 34 percent of American adults own a tablet -- iPad, Samsung Galaxy Tab, Google Nexus, Kindle Fire, etc. Various other studies indicate as many as 85 percent of tablet users have watched at least some TV on their device.
Also, Nielsen is working on a product for measuring the popularity of shows based on how many fans are tweeting about them. That product could be released much sooner than the mobile ratings service, according to insiders.
In a study Nielsen published Wednesday, 70 percent of tweets sent while watching television are sent during program time while 30 percent are sent during commercial time.
- John Oliver on the Luxurious 'Freedom' of HBO, His Complicated Relationship With NYC
- The Hollywood Reporter's 35 Most Powerful People in New York Media 2014
- Cannes Preview: The Hot Movies in the Running to Hit the Croisette
- CBS' $67 Million Man: Does Leslie Moonves' Moolah Make Sense?
- 'Mrs. Doubtfire' Sequel in the Works at Fox 2000 (Exclusive)
- MOST SHARED
- MOST POPULAR
- Bryan Singer Accused Of Sexually Assaulting Underage Boy
- Masters Of Sex, Girls & "Boogie Train": Conversations with Michael Penn and Foghat's Roger Earl
- The Americans 'New Car' Recap: "I'm a Good Person, I Swear!"
- The Extremely Hard Lessons That the Themed Entertainment Industry Learned From Hard Rock Park