Nielsen Reports Significant Increases in Households that Own, Use Mobile Devices in Fourth Quarter 2014
Smartphone usage and tablet ownership went up compared to the same period in 2013 as did the number of households with enabled smart TVs.
Significantly more households have and are using mobile devices, including smartphones, as of the end of 2014, compared to the same period a year earlier, according to Nielsen's fourth-quarter 2014 total audience report.
According to Nielsen, the average time adults spend each day watching live and time-shifted TV, using DVD and game consoles, accessing the Internet on a computer and listening to AM/FM radio have remained mostly constant. But smartphone usage went up in the final quarter of 2014 to an hour and 25 minutes up from an hour and seven minutes during the same period in 2013.
Similarly, the number of people each month who use DVD and game consoles, watch video on the Internet, access the Internet on a computer and listen to AM/FM radio was mostly the same last quarter compared to the same period in 2013. But the number of people each month who use apps or the Internet on smartphones went up from 144 million to roughly 164 million. And the number of people each month who watch video on smartphones has gone up from roughly 102 million to 122 million.
Meanwhile, the number of people each month who watch time-shifted TV was up to 181 million from 174 million in the fourth quarter of 2013. And the number of people each month who watch traditional TV was down slightly, to 285 million from roughly 287 million.
In terms of the percentage of TV households with various devices, stats for DVD/Blu-Ray players, HD TVs, subscription video-on-demand services and video game consoles remained about the same in the fourth quarter of 2014 compared to the same period last year. But Nielsen reported significant growth in the percentage of households with enabled smart TVs (up to 14 percent from 8 percent) and tablets (up to 48 percent from 31 percent).
Nielsen reported that more than 40 percent of U.S. homes had access to a subscription video on demand service, with 13 percent having multiple subscription streaming services. In terms of specific services, Netflix is on top with 36 percent of U.S. TV households having access, 13 percent of households have access to Amazon Prime and 6.5 percent have access to Hulu Plus.
For more stats from Nielsen's report and an explanation of the methodology used, click here.