Nielsen Taps Four for Senior Marketing and Communications Positions

4:13 PM PST 03/07/2014 by Aaron Couch

Greg Daniel, Laura Nelson, Saul Rosenberg and Marcy Shinder will assume their roles immediately.

Nielsen has announced the appointments of four senior marketing and communications hires, tapping Greg Daniel as chief digital marketing officer; Laura Nelson as chief communications officer; Saul Rosenberg as chief content officer; and Marcy Shinder as chief marketing officer.

"Greg, Laura, Saul and Marcy each have incredible records of results at Nielsen and beyond, and I couldn't be more pleased about their expanded leadership roles," said Katie Burke, executive vp marketing and communications. "As we continue to build out a world-class marketing and communications operation, this team will partner closely with our colleagues around the world to share the Nielsen story."

Daniel previously worked in business units at American Express, including American Express Interactive and Digital Investments. His new role will see him responsible for developing and implementing marketing and communications strategies across digital channels globally.

"With a comprehensive understanding of what consumers watch and buy, Nielsen has all of the elements for its digital properties to become the leading destination for consumer insights worldwide," said Daniel.

Nelson previously worked for 12 years at Viacom, managing corporate communications functions at Oxygen, VH1 and Current TV. In her new role, she will be responsible for developing and sustaining an overarching messaging strategy building on Nielsen's legacy. In addition, Nelson will oversee internal and external communications, client communications, executive communications and issues management.

"We, at Nielsen, engage in that rich space between understanding what consumers watch, read and hear, and what they buy," said Nelson. "There are powerful stories to tell, not just for Nielsen, but for our clients worldwide."

Rosenberg spent 15 years in senior roles as a consultant at McKinsey & Company. In his new role, he will push forward Nielsen's global thought leadership strategy and execution. "Nielsen's knowledge base is so broad and deep that we have incredible potential to help shape conversations in the business world," said Rosenberg.

Shinder spent 18 years at American Express, where she held senior positions. She will lead Nielsen's global marketing strategy as well as the company's brand evolution, commercial go-to-market strategies, partnerships and channel execution. "There has never been a more exciting time to be a marketing leader than in today's world of ever bigger data," commented Shinder. "That opportunity is especially exciting at Nielsen, where our insights are central to delivering improved marketing performance across industries and geographies."

Nielsen Holdings is a global information and measurement company with a presence in approximately 100 countries, with headquarters in New York and Diemen, Netherlands.

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