NMA ups Mark Owens to president
Exec headed Vanguard Ent. division prior to appointmentMark Owens has been named president and partner at NMA Entertainment & Marketing, which specializes in entertainment marketing strategy, product integration, event marketing, consumer promotions and publicity.
Working from Los Angeles, Owens will oversee and streamline the company's growing global entertainment operations in New York, Boston, Beijing, Tokyo, London and Sydney.
For the past year, Owens has headed NMA's Vanguard Entertainment division, which focuses on representing content producers and entertainment properties in developing integrated media sponsorships. Vanguard clients include HSN, Yoostar, AETN and the Hollywood Walk of Fame.
Before that, Owens was managing director of Ketchum Public Relations' global entertainment division for four years and executive vp of Davie-Brown Entertainment, responsible for clients such as Pepsi, Hershey's, Reebok and BMW. At Davie-Brown, Owens initiated more than 50 award-winning partnerships with content providers.
"Mark's experience managing some of the world's best known brands will be a real asset as we continue to expand our entertainment marketing capabilities worldwide," said Norm Marshall, founder and chairman of NMA. "With the multitude of changes, challenges and opportunities that are happening every day in the entertainment marketing space, Mark will help NMA become a global resource for our clients."
Said Owens: "NMA has been at the forefront of the changing entertainment content and marketing world for 30 years; I am excited to be given the responsibility of leading the NMA Group into the future.
"Our ongoing goal is to expand our role as a leader in the entertainment marketing area and in continuing our work in representing world class consumer and entertainment brands such as Heineken, Loehmann's, VH1, General Motors, NBC Universal, Kmart, AMC and Luxottica and a growing list of entertainment properties via the Vanguard Division."