'Noah' Marketing Tweaked at Urging of Religious Group (Exclusive)
Future materials will include a disclaimer stating the Darren Aronofsky film is a creative -- not a literal -- adaptation of the Bible story.
In a gesture of good will toward religious groups, Paramount has agreed to alter the marketing materials for it's upcoming Biblical epic Noah to make clear that it is a creative rather than a literal adaptation of The Bible story, The Hollywood Reporter has learned exclusively.
Future marketing materials for the film -- including an upcoming online trailer, the film's website, all print and radio ads, as well as a percentage of the film's online and broadcast ads, will contain the following message: "The film is inspired by the story of Noah. While artistic license has been taken, we believe that this film is true to the essence, values and integrity of a story that is a cornerstone of faith for millions of people worldwide. The biblical story of Noah can be found in the book of Genesis."
The move comes after an appeal from Jerry A. Johnson, President & CEO of The National Religious Broadcasters. Earlier in the week, Johnson led a panel at his group's International Christian Media Convention in Nashville, where clips from the film were shown. The panel discussed the film's adherence to and departures from Biblical text.
"We are deeply appreciative of Dr. Johnson's efforts to bring this idea to us," said Paramount Picture's Vice Chairman, Rob Moore. "Our goal has been to take every measure we can to ensure moviegoers have the information they need before deciding to buy a ticket to see the film. We are very proud of Darren Aronofsky's Noah. We think audiences all over the world will enjoy this epic film."
Johnson said while there were a few creative liberties taken with the story, he has given the film his blessing, predicting, "Many people will go to this film and enjoy it."
"We are grateful that Paramount is striving, with this disclaimer, to strike a proper balance between artistic creativity, character development and honoring the sacred Scripture," Johnson said.
Noah has been under the microscope for its non-literal adaptation of the Bible and has sparked debate among some Christians because of the intensity and darkness of the character. Paramount has maintained that the vast majority of Christians will embrace the film, which is also intended for mainstream moviegoers.
Noah, from director Darren Aronofsky, opens March 28 and stars Russell Crowe, Anthony Hopkins, Emma Watson, Jennifer Connelly, Douglas Booth, Logan Lerman and Ray Winstone.