Norway film celebrates revival
Norwegian film industry arrives in force in CannesCannes -- The Norwegian film industry has arrived in force in Cannes, riding high on the recent boxoffice surge of local titles and accompanied by an a odd, teepee-like structure now pitched on the lawn outside the Grand Hotel.
The traditional structure -- called a "sami lavvo" in case you're wondering -- is part of a marketing gimmick to promote Nils Gaup's historical saga "The Kautokeino Rebellion," which has been a huge hit at home. But it is also emblematic of a new sense of confidence pouring out of Norway.
The country's three main film financing bodies merged last month to form a single centralized body to divvy up about $60 million in production subsidies every year and Norway's oil-rich government has set ambitious growth targets.
By 2010, Norway wants local films to account for a quarter of the national boxoffice -- up from last year's 16% -- and to double the international sales revenue for Norwegian titles.