NY Media Center Hires Programming Director, Operations Manager

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Brent Hoff

In advance of an October opening, the IFP's new 'Made in NY' site has brought on Brent Hoff and Andrea Baker.

The Independent Filmmaker Project (IFP) has made its first hires for the “Made in NY” Media Center, a 20,000-foot square feet facility that is set to open in October.

Brent Hoff has been tapped as the director of programming. Hoff, formerly worked at The Daily Show, and has directed The Love Competition, a documentary, and written several screenplays including one about about the last days of Ol' Dirty Bastard that is in pre-production. He's currently on work on a documentary that is said to be first shot entirely by robots. He was named as one of the "25 New Faces of Independent Film" by Filmmaker Magazine.

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In addition, the center has hired Andrea Baker to be its managing director of operations and administration. Among Baker's past jobs was senior project manager for Bloomberg L.P., where she oversaw a team in the design and build of broadcast facilities within the company's Manhattan headquarters. She's also worked as a vice president at Hunter Roberts Construction, where she worked on projects for Viacom/MTV and The Nielsen Company. She also served as vice president of Lorne Michaels' post production company, Broadway Video.

“Brent and Andrea bring a breadth of knowledge and experience to the Media Center,” said Joana Vicente, executive director of IFP and the “Made in NY” Media Center by IFP. “They each share an appreciation for media content across disciplines, and I know they will both invigorate our team with their unique talents. We’re thrilled to have them join us.”

The “Made in NY” Media Center, located in the DUMBO section of Brooklyn, is the result of a project initiated by NYC's Economic Development Corporation in partnership with the Mayor's Office of Media & Entertainment. After requests for proposals were put out in March of 2012, IFP was selected as the developer and is looking to establish the site as one that will promote digital storytelling by providing workspaces and educational forums.

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Construction on the site is moving along, and the IFP hopes to unveil the new media hub on Oct. 1.

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