Obama Campaign Launches a Tumblr

The Obama camp adds another social networking site to its very full line-up for 2012 re-election campaign.

Barack Obama’s 2008 Presidential campaign was credited for using social media as a powerful tool to reach out to the younger generation of voters.

And while Obama has recently said his 2012 campaign "will not be as sexy as the first one,” it looks like he is still going to be using social media in a way that other candidates may not.

The Obama Campaign launched a Tumblr page on Monday, adding another social media outlet to their camp, which already includes a Facebook and Twitter, among others.

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“We’re looking at this as an opportunity to create something that’s not just ours, but yours, too,” read the first post on the page.

“We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better,” the statement continued.

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The page encourages people to participate by posting their own stories and photos about working on the campaign. “Pass along jokes, particularly if they’re funny,” states the post.

There have already been a couple of other posts on the page, including a photo of a member of the field department prepping cell phones for the Ohio office, and another post on Obama’s recent Las Vegas speech.

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In 2008, Obama’s campaign website listed no fewer than 16 social media sites that voters could use to connect to the campaign. Once elected, Obama’s White House administration set up a Twitter and even got Vice President Joe Biden to join the social networking site. Obama even conducted a Town Hall on Twitter.

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