Odeon orders four more Imax digital screens
Deal brings number of super screens operated by Odeon to 11TORONTO -- Imax Corp. has a deal to install another four digital screens for European exhibitor Odeon & UCI Cinemas Group in the British market.
The deal brings to 11 the number of super-sized screens operated by Odeon, with the latest to go into the Glasgow, Norwich, Kingston and Uxbridge markets.
Odeon this year opened three more Imax theatres in Greenwich, Manchester and Wimbledon.
"The incremental boost in performance that we receive by adding an Imax theatre to our existing complexes helps to drive our bottom line and our overall bo office, but most importantly, it gives Odeon customers the premium cinema experience they are demanding more than ever before," Rupert Gavin, CEO of Odeon & UCI Cinemas Group, said in a statement.