Fashion

It's Official: Robert Pattinson for Dior Homme

The "Twilight" actor has been announced as the new face of the luxury French brand’s fragrance for men.
Vittorio Zunino Celotto/Getty Images

The Twilight franchise may be over, but that doesn’t mean we won’t be seeing Robert Pattinson’s brooding mug anymore. After months of speculation, the British actor has officially been announced as the new face of Dior Homme fragrance.

"The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance,” says the brand in a statement. “He has since proven the scope of his acting talents by choosing films as varied as Remember Me…, Water for Elephants...in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character."

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Joining the ranks of past and present Dior faces like Jude Law, Natalie Portman and Charlize Theron, Pattinson’s ad campaign was photographed by Nan Goldin, while a forthcoming film was shot by Romain Gavras (which, cover your ears any R-Patz lovers, is rumored to involve a steamy make-out session and scenes of a foursome).

The campaign will be broadcast exclusively in Asia (sans China and Japan) and Europe (sans the actor’s native U.K.).

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