'Old Christine' is new to Lifetime

Net secures exclusive cable rights to show's 88 episodes

Lifetime has scooped up the off-net rights to the CBS comedy "The New Adventures of Old Christine," with an eye toward adding the show to its lineup in the fourth quarter of 2010.

Per terms of the deal with Warner Bros. Domestic TV Distribution, Lifetime will hold the exclusive cable rights to all 88 episodes of "Old Christine," which stars Julia Louis-Dreyfus as a maxed-out working mother.

By way of announcing the pick-up, JoAnn Alfano, executive vp, entertainment, Lifetime Networks, said the show is "funny, modern, smart and relatable -- a perfect fit for our brand." While Lifetime did not specify when it would run" Old Christine," the series would be a natural fit for the network's Monday night comedy roster, which includes repeats of "Reba" and "How I Met Your Mother," as well as the original strip "Rita Rocks."

Other shows in Lifetime's comedy arsenal include "Will & Grace," "Frasier" and "Cybill."

The agreement was announced on the heels of a deal that saw the off-net rights to NBC's "30 Rock" get picked up by Comedy Central and WGN America.

Entering its fifth season on CBS, where it kicks off the network's Wednesday night comedy lineup, "Old Christine" has weathered some ratings erosion of late, losing 31% of its audience during the 2008-09 campaign with an average delivery of 6.9 million viewers.

Last month, Warner Bros. TV cleared the show for syndication in approximately 85% of the nation's TV homes, through deals with Tribune Broadcasting's owned-and-operated stations in New York (WPIX) and Los Angeles (KTLA), and Weigel Broadcasting's WCIU in Chicago.
comments powered by Disqus