Olympics 2012 Campaign Unveiled By Music Producer Mark Ronson
He has been working with athletes from five nations to create the anthem for next year's Games.
Music producer Mark Ronson is working on an Olympics-sized project.
The three-time Grammy winner unveiled the project Thursday as Coca-Cola also revealed its international campaign for the 2012 Olympic Games in London, the Associated Press reports. The song will be the soundtrack for commercials, digital platforms and during events at the Olympics.
Ronson recorded athletes from five nations to create the anthem as they trained for the Games, sometimes attaching microphones to parts of their bodies, like their legs and arms. It combined the sounds from their training with music. Athletes included table tennis player Darius Knight, U.S. hurdler David Oliver and 400m runner Kseniya Vdovina, the Telegraph reports.
According to the AP, some sounds included a ping-pong ball and an arrow being released from a bow.
Ronson has produced for Amy Winehouse and Lily Allen.
THR's Daily Must Feeds
-
Beyonce: Pregnant with Second Child - Report
-
'Iron Man 3' Superhero Threequel Passes $1 Billion Mark
-
Michael C. Hall: 'Dexter' Season Eight Trailer
-
Shocking Season-Ending Twist On 'Scandal'
-
Justin Bieber Owes Money for Mally the Monkey Left in Germany
-
Saying Goodbye To 'The Office'
-
Sarah Polley Is (Mostly) Ready to Come Clean
-
How Critics Handled 'Star Trek' Into Darkness’s Bad-Guy Secret
In This Week's Magazine
- MOST SHARED
- MOST POPULAR
- 1
'Game of Thrones' Recap: Tyrion Delivers a Shocking Speech
- 2
'Grey's Anatomy's' Jessica Capshaw: 'Arizona Does Not Forgive Callie'
- 3
Box Office: 'Star Trek' Sequel Opens to $84.1 Million in U.S. for $164.6 Million Worldwide
- 4
'How I Met Your Mother' Makes Cristin Milioti a Series Regular
- 5
'Big Bang Theory's' Kunal Nayyar, Kaley Cuoco on Raj's Big Moment
- 6
Cannes Hit by Second High-Profile Burglary
- 7
From Flappers to Rappers: 'The Great Gatsby' Music Supervisor Breaks Down the Film's Soundtrack
- 8
'The Office' Finale: The Key Moments Examined
- 9
'Scandal' Case Study: Shonda Rhimes on Season 3, Olivia and Fitz's Future
- 10
'Big Bang Theory': A Behind the Scenes Diary of the Sweet Season 6 Finale



