Olympics 2012 Campaign Unveiled By Music Producer Mark Ronson
Music producer Mark Ronson is working on an Olympics-sized project.
The three-time Grammy winner unveiled the project Thursday as Coca-Cola also revealed its international campaign for the 2012 Olympic Games in London, the Associated Press reports. The song will be the soundtrack for commercials, digital platforms and during events at the Olympics.
Ronson recorded athletes from five nations to create the anthem as they trained for the Games, sometimes attaching microphones to parts of their bodies, like their legs and arms. It combined the sounds from their training with music. Athletes included table tennis player Darius Knight, U.S. hurdler David Oliver and 400m runner Kseniya Vdovina, the Telegraph reports.
According to the AP, some sounds included a ping-pong ball and an arrow being released from a bow.
Ronson has produced for Amy Winehouse and Lily Allen.