Olympics 2012: Closing Ceremony Draws More Viewers in Key European Markets
The star-studded London event featuring the likes of the Spice Girls outperformed the Beijing 2008 closing in Germany and France.
The Sunday night Summer Olympics closing ceremony in London drew strong TV ratings in key European markets, outperforming the ceremony in Beijing 2008.
In the U.K., the BBC's coverage of the star-studded London 2012 closing event set an all-time record of 22.9 million average viewers for the BBC for such a spectacle, giving it a viewer share of 81 percent.
In continental Europe, the TV ratings were affected somewhat by the late broadcast. Given a one-hour time difference to London, coverage for most European viewers didn't wrap up until 1 a.m. But The Who, the Spice Girls and other big-name talent attracted big numbers nonetheless.
In France, 5.1 million watched on TF1. That amounted to a 40 percent market share, making the broadcast the top TV event of the night. It also came in ahead of the Beijing 2008 closing event.
In Germany, an average of 5.76 million viewers, or a 33.7 percent share, watched the three-hour closing ceremony.
That also beat the ratings for the closing ceremony in Beijing, where 4.66 million, a 28.9 percent share, had tuned in.
The star-studded show wasn't enough to win the night in absolute numbers though. The primetime broadcast of Germany's soccer Super Cup game between Bayern Munich and Borussia Dortmund drew 5.95 million viewers, although that represented just 19.7 percent of the viewing public.
And top-rated German crime series Tatort did even better for public broadcaster ARD, scoring 6.61 million viewers for a 21.2 percent market share.
In Italy, the closing ceremony on RAI peaked at 2.84 million viewers, a share of 24.1 percent.
Eric Lyman in Rome and Rebecca Leffler contributed to this report.
THR's Daily Must Feeds
-
Will Ferrell & Paul Rudd: 'Anchorman 2' Trailer
-
How One Man Is Making Millions Off 'Man Of Steel' -- Without Working On The Movie At All
-
Dolce & Gabbana Sentenced to Prison for Tax Evasion
-
The Big Changes To 'World War Z' Revealed
-
Shailene Woodley's Mary Jane Cut Out of 'Amazing Spider-Man 2'
-
The Best Lines From 'The Bling Ring'
-
Selma Blair Officially Off 'Anger Management'
-
Dan Harmon Sorry for Mocking 'Community' Season 4
In This Week's Magazine
- MOST SHARED
- MOST POPULAR
- 1
'Sopranos' Star James Gandolfini Dies at 51
- 2
Aaron Sorkin Reveals Depth of 'Newsroom' Angst, Season 2 Reboot, A-List Consultants
- 3
HBO Paying Tribute to James Gandolfini
- 4
James Gandolfini Remembered: 10 Definitive Tony Soprano Moments (Video)
- 5
HBO: James Gandolfini Was a 'Special Man' and a 'Great Talent'
- 6
James Gandolfini Death: 'Sopranos' Finale Restaurant Packed by Fans
- 7
James Gandolfini: 15 Iconic Movie and TV Roles
- 8
THR's Comedy Actress Roundtable: Auditions for 'Homely' Parts, 'Girls' Paparazzi Problem
- 9
Tim Goodman on James Gandolfini: 'You Couldn't Look Away From Him'
- 10
WikiLeaks: Michael Hastings Said FBI Was Tracking Him Hours Before His Death



