Olympics: Canada's CBC Nabs 2022, 2024 Rights
The pubcaster inked an extensions deal with the IOC, as it already has the rights to broadcast the 2016, 2018 and 2020 Olympics.
Canada's CBC on Wednesday won the Canadian broadcast rights to the Beijing 2022 Winter Games and the 2024 Summer Games.
Terms of the deal with the International Olympic Committee were not disclosed, but the CBC already has the rights to broadcast in Canada the 2016, 2018 and 2020 Olympics. The host city for the 2024 Games is still to be determined.
"This extension agreement is a clear recognition of the exceptional coverage CBC/Radio-Canada provided for the Sochi 2014 Olympic Winter Games, the most-watched Olympics in history," said Hubert T. Lacroix, president and CEO of CBC/Radio-Canada, in a statement.
The CBC will work with rival Canadian broadcasters Bell Media and Rogers Media via a sub-licensing deal to bring the 2022 and 2024 Games to Canadians. The CBC has focused on broadcasting the Olympics after Bell Media and Rogers Media, with their deeper pockets, effectively stopped the pubcaster from securing costly professional TV sporting rights.
Bell Media and Rogers Media stopped bidding directly for the Olympics rights after they broadcast the 2010 Vancouver Games and the 2012 London Games. Rogers is currently in the second year of a $5.2 billion, 12-year national-rights deal with the NHL.