OMD exec named to head ad sales for Lifetime Nets

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Lifetime Networks president and CEO Andrea Wong has tapped Debbie Richman to oversee ad sales.

Richman, managing director of media agency OMD, is taking on the role of executive vp ad sales April 1, responsible for Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital, which includes MyLifetime.com. The position has been vacant since Lynn Picard departed the company in June.

Also on Friday, on the heels of the Lifetime announcement, OMD said it has promoted Chris Geraci to managing director of national broadcast investment to replace Richman, effective immediately.

Richman, a 20-year media veteran, had been manager director of national broadcast at OMD since 2005. In that role, she oversaw several innovative deals, including the combined linear/digital upfront with MTV Networks and exclusive product integration deals with cable and broadcast networks that spanned OMD's client portfolio on multiple platforms.

Most recently, she was instrumental in a product integration deal with Comedy Central's "The Colbert Report," which was named "Hail to the Cheese: Stephen Colbert Nacho Cheese Doritos 2008 Presidential Campaign."

At Lifetime, Richman will be based in New York and report to Wong.

"An executive of formidable stature with extensive relationships in the media community, Debbie has an outstanding record developing innovative partnerships and client models in this fast-changing business environment," Wong said.

Before OMD, Richman was director of national television at Optimum Media (which folded into OMD in 2002). She also has held posts at McCann-Erickson, Young & Rubicam and Ogilvy & Mather.

Steve McClellan at Adweek contributed to this report.
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