One word for 'L Word,' Logo: Pickup

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Logo likes "The L Word."

The MTV Networks channel, which targets gay, lesbian, bisexual and transgender audiences, has acquired the first five seasons of Showtime's lesbian drama series from CBS Television Distribution. The show, which centers on a group of friends living in Los Angeles, is set to premiere on the ad-supported network in summer 2008.

Logo said there also will be numerous online components at the channel's Web site AfterEllen.com, which already has been offering "L Word" reviews, commentary and show recaps following new episode premieres on Showtime.

"As one of the most celebrated and beloved LGBT series, 'The L Word' is a powerful addition to Logo's array of landmark LGBT entertainment," said Brian Graden, president of MTV Networks Music Group Entertainment and president of Logo.

Other lesbian-themed programming on Logo includes the original comedy "Exes & Ohs," which premieres Oct. 8, reality series "Curl Girls" and British prison drama "Bad Girls" along with online series "She Made Me Watch This!" which posts weekly at AfterEllen.com.

"L Word," which premiered on Showtime in 2004, stars Jennifer Beals, Leisha Hailey, Laurel Holloman, Mia Kirshner, Katherine Moennig, Pam Grier, Rachel Shelly and Daniela Sea. It kicks off its sixth season on Showtime in January.

" 'The L Word' is both a television sensation and a milestone in lesbian culture," Logo senior vp and GM Lisa Sherman said.

The network and distributor both declined comment on the financial terms of the deal.
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