'Opposite Sex' to Mark First Release Under New Cinedigm-VMI Deal
Under a multipicture pact, Cinedigm will handle theatrical, home video and digital distribution for a series of genre films — starting with the Mena Suvari movie.
The romantic comedy Opposite Sex, starring Mena Suvari and Kristin Chenoweth, will be the first movie released by Cinedigm Corp. under an agreement announced Tuesday with VMI Worldwide, a Los Angeles-based international sales, finance and production company.
The multipicture deal is expected to provide Cinedigm with a flow of independent genre films, including sexy comedies like Opposite Sex and action thrillers. Cinedigm will have a say in production and will handle theatrical and home video releases as well as after-market distribution for digital and physical platforms.
"The marketplace is changing and in order for VMI Worldwide to grow and compete at a higher level, we need to move further into the production space," said VMI president Andre Relis. "That will allow for greater control of our own destiny."
"This deal demonstrates Cinedigm's continued expansion into cast-driven films with broad distribution rights including theatrical, VOD, pay TV and digital networks," added Bill Sondheim, president of Cinedigm Entertainment.
Opposite Sex is being produced by Chad Verdi and is directed by Jennifer Finnigan and Jonathan Silverman. It is about a man who takes a very competitive approach to both business and his dating life.