Oprah Winfrey Revives 'Oprah's Book Club' With New Digital Aspects
Cheryl Strayed’s “Wild” is the first selection for the revamped program, which kicks off June 4.
With The Oprah Winfrey Show long gone from the airwaves, Oprah Winfrey is finding a new way to bring her beloved book club to readers everywhere.
“I was reading this book. As a real book. Holding up the book. I was on the edge of my seat reading the book and I was like, ‘Where is The Oprah Winfrey Show when you need to announce and tell everybody about this book? I need the book club.’ So I created Book Club 2.0 for this book, Wild by Cheryl Strayed!” exclaimed Winfrey in a video presentation, first posted by The New York Times.
The book in question is a “powerful, blazingly honest memoir” according to the author’s website. Wild tells the story of an eleven-hundred-mile solo hike through the Pacific Crest Trail taken at one of the lowest points in Strayed’s life, following the death of her mother and a failed marriage.
Oprah will launch her revamped book club – dubbed Oprah’s Book Club 2.0 – on Monday, June 4 at 12 p.m. ET, with new digital content to accompany the program. Readers can access exclusive content, including a reader’s guide and Oprah’s personal notes on her favorite passages, on their e-reader of choice.
“This is a book club for the way people live and read today,” said Sheri Salata, president of OWN. “In addition to the traditional way, we also access books on smart phones, e-readers and tablets and we talk to our friends about them through social media. Oprah’s Book Club 2.0 takes the Oprah.com online community, readers of O Magazine and OWN viewers and connects them through their shared love of great books.”
“Oprah’s Book Club 2.0 is the perfect extension of what we do every month in O Magazine,” said editor in chief Susan Casey. “We cover books in depth, and even offer the first chapters of those we feature on our iPad edition. The club is a great way to create a community and a global conversation while promoting one of the greatest pleasures: getting lost in an amazing story.”
An interview with Strayed will be featured in the July issue of O Magazine and on Sunday, July 22 at 11 a.m. ET/PT, OWN will air the interview during its Emmy-nominated “Super Soul Sunday.”
For more on Oprah’s Book Club 2.0, click here.
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