Oprah Winfrey Network to launch in Canada

Corus to bow OWN after its Jan. 1, 2011 stateside debut

TORONTO -- Canadian broadcaster Corus Entertainment is to launch OWN: The Oprah Winfrey Network in Canada early next year.

The licensing deal is the latest for Corus as it looks to dominate female-skewing TV programming in Canada to target advertisers in search of women viewers.

Toronto-based Corus, which already runs W, Canada's cable women's channel, and niche off-shoots Cosmo and Viva, will launch OWN north of the border soon after its Jan. 1, 2011 stateside launch.

"Corus has a great track record launching channels, and we're excited to join them in bringing OWN and Oprah Winfrey's vision to Canada," Christina Norman, CEO of OWN, said in a statement.

And with Corus-parent Shaw Communications set to acquire rival broadcaster Canwest Global Communications Corp. and its stable of cable services, more female-skewing channels are expected to land in the Corus camp, including Food Network Canada and HGTV Canada.

Corus already owns a 20% stake in Food Network Canada.

The Canadian broadcaster said OWN will target adults 18 – 54, and a core of women 25 – 54, with over 1,200 hours of original and acquired programming.
comments powered by Disqus