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Oprah Winfrey's Next Move: Launching 'Oprah's Organics' Products in Hawaii

The media mogul aims to "grow and distribute produce" on her Maui farm.

Oprah Winfrey wants to stamp her powerful name on a line of organic products.

A representative for the media mogul confirms a report in Monday's edition of The New York Post that Winfrey has filed applications with the U.S. Patent and Trademark Organization to trademark "Oprah's Organics," "Oprah's Farm" and "Oprah's Harvest."

"The trademarks were filed for Oprah's farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands," publicist Nicole Nichols tells The Hollywood Reporter.

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Winfrey's property in Hawaii also includes a bed and breakfast. According to the Post, here are some of the products she aims to release: salad dressings (organic, of course); soups; beverages; frozen veggies, and dips. Also: hair products, massage oils and bath soaps.

Although her earnings fell by a whopping $125 million last year, Winfrey still topped Forbes' recent list of highest-paid celebrities for a fourth consecutive year. The TV icon, whose network OWN is steadily rebounding from its troubled launch (and less-than-stellar ratings), earned an estimated $165 million between May 2011 and May 2012, down from $290 million a year earlier.

Twitter: @ErinLCarlson

Email: erin.carlson@thr.com

 

 

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