Oprah's OWN Scraps Mark Burnett's Morning Show
The show, which was to feature Burnett’s wife Roma Downey, was in development at the network as a Today-style morning news.
OWN has pulled the plug on its Mark Burnett morning show.
The show was in development at the network as a Today-style morning news and talk staple and was to feature Burnett’s wife Roma Downey as one of the hosts.
Burnett is also producing the net’s Your OWN Show, which features amateurs vying to get their own talker on the network. The winner will get a six-episode commitment for a talk show on OWN.
Meanwhile the network’s ratings have incrementally slipped after a strong launch at the start of the year when the network pulled in 1.1 million viewers in primetime.
For the week of Jan. 17, OWN averaged 297,000 viewers in primetime, down 4% from the previous week, which was down 20% from the first week. And the network trails its female-targeted competition at Lifetime (which averaged 817,000 in primetime last week), Oxygen (547,000) and WE (322,000).