Op's New Campaign Features the Guys From 'Glee'
Mark Salling and Chord Overstreet join other TV stars for the beachwear line’s new ads.
Op brand is targeting Gleeks!
Glee’s Mark Salling and Chord Overstreet, who act and sing on Fox’s smash show, are now newly-minted models. They join TV stars Kat Graham (The CW’s The Vampire Diaries), Alyson Michalka (The CW’s Hellcats), Rob Kardashian (E!’s Keeping Up with the Kardashians) and Brenda Song (Disney Channel’s The Suite Life on Deck) for Op’s new ad campaign.
"There was fantastic chemistry at the Destination Op photo shoot between our talent," said Dari Marder, chief marketing officer of Iconix Brand Group, which also reps Candie’s, Bongo and Badgley Mischka.
The shoot took place on an old movie set in Lancaster, California. The photos feature Salling and Overstreet in the line’s board shorts, cotton tees, and short-sleeved button-ups — perfect for spring and summer — and the gals in bikinis and printed sundresses.
Glee’s Diana Agron and Cory Monteith appeared in the brand’s fall 2010 ads.
The new line is now available exclusively at walmart.com and op.com.