Optimum picks up Saint Laurent doc

Films Distribution deal follows 2009's 'Coco Before Chanel'

PARIS -- Optimum Releasing will bring Yves Saint Laurent's fashion to the U.K. after outfitting themselves in Pierre Thoretton's documentary "L'Amour Fou" about the iconic fashion designer in Berlin, the film's sales agent Films Distribution confirmed Monday.

The film, which means "Crazy Love" in French, focuses on the auction following Saint Laurent's death and uses archives and images to tell the story of the relationship between the designer and his life companion, Pierre Berge.

Films Distribution also secured pre-sales for the documentary and love story in territories including Benelux, Switzerland and Australia.

A pre-buy for a documentary film is rare for a major U.K. buyer like Optimum, but this won't be the first time film and fashion collide for the seller and the distributor -- Films Distribution also sold fellow fashion feature "Coco Before Chanel" to Optimum for its July 2009 U.K. release.
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