Oscars 'Celebrate the Movies' Campaign Goes Live
The Academy debuts its "digital exhibition" of 84 memorable film images on billboards in Los Angeles and New York.
A day before revealing the Oscar nominations, the Academy of Motion Pictures Sciences unspooled its new gallery, "Celebrate the Movies," highlighting iconic scenes from movies past.
The images, dubbed a "digital exhibition," were unveiled Monday on billboards in Los Angeles and on ABC's "SuperSign," an electronic billboard in New York City's Times Square. They can also be viewed online at Oscars.com and on YouTube's Oscars channel.
Images spanning eight decades of Oscar history will be presented in clusters of 20 over the next couple weeks. From 1935's Bride of Frankenstein to the 2009 blockbuster Avatar, highlighted movies include: Gone With the Wind (1939); Casablanca (1942); The Killers (1946); Sunset Boulevard (1950); Breakfast at Tiffany's (1961); The Exorcist (1973); Saturday Night Fever (1977); The Empire Strikes Back (1980), Driving Miss Daisy (1989), Apollo 13 (1995), Shrek (2001), Ray (2004), and The Dark Knight (2008).
Among the scenes released Monday: an eyepatch-sporting shot of John Wayne from 1964's True Grit; Marlon Brando in The Godfather and Tom Hanks in Forrest Gump.
The 84 Annual Academy Awards nominations will be announced Tuesday at the Academy's Samuel Goldwyn Theater. The show itself will be presented on Sunday, Feb. 26, at the Kodak Theatre at Hollywood & Highland Center. ABC will broadcast the event live at 7 p.m. ET.