Oscars: Facebook Launches Real-Time Trending Experience (Exclusive)
The Trending Oscars experience is the social platform's first-ever entertainment-related live feed.
Facebook has created a new place to talk about the biggest entertainment event of the year.
The company launched its Trending Oscars experience on Friday in partnership with ABC Entertainment, The Hollywood Reporter has learned exclusively.
The real-time experience lets users see posts from friends, nominees, news outlets, influencers and other contacts, as well as special content from ABC and the Academy. The move marks the social platform's first-ever entertainment-related live feed, recently implemented for the Super Bowl.
"Throughout awards season, we've seen that people are just chatting about celebs, fashion, all things awards on Facebook and Instagram," Sibyl Goldman, Facebook's head of entertainment partnerships, tells THR. "To have that aggregated on one site, updated in real time so people sitting with their phones watching the show can see all that content, and share, like and comment with their friends about what they're seeing — there's no show that's probably more second-screen ready than the Oscars, so we wanted to have that ready for them."
The hub has multiple sections, including Friends and Groups for viewing Oscar-related interactions from those in your network, Live Feed for seeing real-time reactions from people around the world, and In the Story for content from nominees, notable attendees, ABC and the Academy.
The Trending Oscars experience is live at Facebook.com/Oscars, by clicking on posts with the “Watching the Oscars" or "Watching the 87th Academy Awards" tag or Oscars-related hashtags, by clicking on "Oscars" in Trending, and by using Facebook Search. Users can join the conversation by using these post tags and hashtags.
Additionally, ABC Entertainment will incorporate real-time Facebook data on the most buzzed-about nominees during its red-carpet preshow, and allow fans to submit questions for their favorite nominees via the Good Morning America Facebook page. The partnership also notes that there will be one Facebook integration during the broadcast; plus, a selection of the most memorable Oscar moments of the awards show will be shared on the Academy’s Facebook page and, beginning at 7 p.m. ET/4 p.m. PT, the "Director's Cut" feed from The Oscars Backstage will be streamed on the ABC Television Network's page.
Last year's award show brought a total of 25.4 million combined Oscar-related posts, comments and likes from 11.3 million users on Facebook.
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