With the usual fashion suspects set to sweep the red carpet as expected -- think Armani, Dior and Christian Louboutin -- actress Olga Kurylenko, best known for her role in 2008's Quantum of Solace, is making a serious style statement with her sustainably-designed gown created through Suzy Amis Cameron's Red Carpet Green Dress. The campaign, now celebrating its fifth year at the Oscars, brings one winning designer's environmentally friendly creation to life annually, to be debuted at the Academy Awards.
"I think it's a great idea," said the Ukranian-born model turned actress. "I really admire what Suzy does, and it's important to bring awareness to the fact that we need to be more green. We don't lose quality or beauty. It just takes a bit of thought."
This year, Kurylenko wears a gown designed by Alice Elia, a student at ESMOD in Paris who was mentored by her college's couture team. She traveled to France to meet with Elia for a fitting and to weigh in a few design notes, including ideas on how to accentuate the waist on the floor-length red column confection. Kurylenko, a first-time Oscar goer, paired the dress with a limited edition, vegan shoe -- a faux suede, metallic-trimmed heel resulting from a collaboration between PETA and ethical U.K.-based footwear label Beyond Skin.
This is not the first time a Red Carpet Green Dress design has been sported by a Bond beauty; in the past the campaign's eco-friendly threads have been donned by Skyfall's Naomie Harris. It does, however, mark the debut of the campaign's first menswear look -- a tux to be worn by Kellan Lutz and designed by winner Jomnarn Dul. Proceeds from the campaign benefit MUSE School CA, a Malibu Canyon-based nonprofit founded by Cameron, who is married to Academy Award-winning director James Cameron.
So has the experience influenced Kurylenko's outlook on environmentally conscious fashion? "I was actually quite aware about [sustainable fashion] before this," admitted Kurylenko, who fondly recalled owning a beautiful faux snakeskin bag by vegan designer Stella McCartney. "It just proved you don't have to kill animals to wear beautiful things."