Oscars: 'Gravity' Most Popular Best Picture Nominee on Social Media
The Academy has spoken and given nine films best picture Oscar nominations. While studios are planning rereleases of some of them to capitalize on the noms, the buzz online for the contenders will likely only heat up leading to the March 2 ceremony.
Throughout the rest of Oscars season, The Hollywood Reporter will periodically check in on the social media buzz surrounding the nominees with data coming from ListenFirst, which aggregates and analyzes data streams across social, digital and traditional channels.
Gravity currently leads the best picture nominees with the largest social footprint. It boasts 447,604 on Facebook (it does not have an independent Twitter account). The Wolf of Wall Street is second with 392,414 fans, while American Hustle tracks third with 343,560 fans. 12 Years a Slave (137,789 fans), Captain Phillips (131,295), Her (110,230), Dallas Buyers Club (69,326) and Nebraska (11,862) round out the top eight.
The other best picture nominee, Philomena, does not have an independent Facebook or Twitter account and was not included in the ranking. It should be noted that like Gravity, the figures for 12 Years a Slave, Her and Nebraska are for Facebook only, as the films do not have Twitter accounts.
Of course, social media popularity does not necessarily equate to Oscar glory. Just after nominations were announced last year, eventual best picture winner Argo had a significantly smaller social footprint (131,040 Facebook fans) than Les Miserables (1 million fans across Facebook and Twitter). Argo had no independent Twitter account at the time.