Oscars: James Franco Is Twitter's Most Mentioned Nominee (Report)
James Franco was the most mentioned nominee on the Academy's Twitter feed since the nominees were announced in late January.
Franco -- who received 58,197 mentions -- was followed by Natalie Portman and Colin Firth, according to figures provided by Mass Relevance, a technology firm that worked with AMPAS on the Academy's Twitter feed and Facebook page effort. Rounding out the top five mentions were Melissa Leo and Helena Bonham Carter.
During the actual Oscars ceremony, the Academy's Twitter feed received 1,269,790 Tweets, and the total users tweeting reached 388,717, according to Mass Relevance.
This year AMPAS also used Facebook and Twitter to give movie fans a chance to ask Oscar nominees and presenters a question on Sunday's red carpet. Questions, answers and photos were posted throughout the night on Oscar.com, the Academy's Twitter feed and Facebook page.